Pure emotion around heritage, craftsmanship and innovation.
MILAN, May 21, 2022 – ZED Milano s.r.l., the over 100 years old design company led by 3rd Generation descendant Andrea Zagato and his wife Marella Rivolta, has announced that the Swiss-based luxury retail specialist B.I. Collection in Niederwil/St. Gallen as its first Zagato Domus to cover most of the Continental European countries.
As a clear endorsement of their partnership, Zagato has invited B.I. Collection to offer to their clients a few of their latest exclusive cars which will be unveiled to the public at the Concorso d’Eleganza Villa D’Este from 20th to 22ndMay 2022.
At the core of the partnership, there will be more than solely distributing highly exclusive and very limited models designed by Zagato. The Zagato Atelier will offer to clients of B.I. Collection a unique experience where the client will eventually develop the own car of his dreams, a true one-off design development experience.
«Through our partnership with B.I. Collection we believe we have found a partner specialized in the luxury automotive space which is ahead of the curve when it comes to combining professional and trusted services with a customer experience matching the expectations of the top of the pyramid of the car enthusiasts» says Andrea Zagato.
Zagato whose mission is to help preserve the artisanal world through our exquisite Collectible Cars which are manufactured and hand-finished by Italian Artisans agrees on giving unique One-Off and Few-Offs projects.
In line with B.I. Collection’s vision “Luxury beyond cars”, the high-end partnership with Zagato is perfectly suited to expanding their unique experience universe around legendary and luxury car brands such as Bugatti and Ferrari.
“With our new location in St. Gallen, we will develop a kind of concept store which underlines that the automotive sector and in particular the luxury space is undergoing significant change. The new partnership with a top designer like Zagato is a brilliant start to kick off this transition,” B.I. Collection’s founder Beat Imwinkelried proudly explains.
ABOUT ZED ZAGATO
In its century-long history, Zagato Atelier renewed itself every ten years, as its founder Ugo Zagato intended. At the same time, the company always remained true to its rationalistic philosophy and fundamentals, collaborating with 44 different car manufacturers such as Alfa Romeo, Aston Martin, Bentley, Bugatti, Ferrari, Lamborghini, Lancia, Maserati, and Porsche just to name a few, and producing more than 500 collectible models. It often happened that the automotive brands, right from their onset took up some of Zagato’s distinctive design clues that later became their own symbols. Zagato Atelier has always been a dynamic company, continuously reinventing itself. The advantage for a client turning to Zagato is principally that of having a single interlocutor who will follow the project to start to finish while guaranteeing the excellence and unicity that is considered to be indispensable in the collectible cars sector
ABOUT B.I. COLLECTION
B.I. Collection specializes in legendary and luxury car brands and fulfills the highest individual demands regarding the automotive lifestyle. Under the B.I. Collection brand, the company is an official Ferrari dealer at the Urdorf site in Zurich. With Pichler in Gstaad, Aumatt in Reinach/Basel and B.I. Concierge in Basel, three further sites are operating in the German-speaking part of Switzerland, where the group sells luxury cars from brands like Ferrari, Bugatti, Porsche, Mercedes and Maserati. On 1 January 2022, one of the most luxurious automotive dealership locations in Continental Europe was acquired and set in operation. The site is located in Niederwil near St. Gallen. The site was formerly known as Aston Martin St. Gallen. The name B.I. Collection is a combination of the initials of the founder Beat Imwinkelried and the notion that a collection is an assembly of collectibles that goes much further than the traditional car sales showroom. The vision of B.I. Collection is captured by the tag line “Luxury Beyond Cars”.