Pure emotion around heritage, craftsmanship and innovation.



Mercedes-AMG’s collaboration with American multiplatinum tech entrepreneur, philanthropist and TIME 100 IMPACT Award winner will.i.am has gone from strength to strength since its launch in September 2021. It now culminates in an extraordinary project unveiled May 5, 2022 in Miami and at www.will.i.am. Under strict secrecy, “The Flip” was created, an automotive masterpiece with expressive design and a far-reaching message. The unique piece, called “WILL.I.AMG,” is not only a visible symbol of Mercedes-AMG’s and will.i.am’s goals to boldly push new ideas, push boundaries and dare the impossible. For this project, will.i.am has teamed up with West Coast Customs for the sixth time to realize its vision for “The Flip.” It also sets an example for the future: the aim of the joint project “The Flip” is to give students from disadvantaged social backgrounds easier access to STEM subjects (mathematics, computer science, natural sciences and technology). In this way, they acquire skills for future-oriented professions and the development of new technologies. 

All activities surrounding the unique vehicle based on the AMG GT 4-door coupe, inspired by design elements of the G-Class and the legendary SLS gullwing, will benefit the will.i.am foundation i.am/Angel Foundation.

Inspired by the Mercedes star and the vehicle sound, will.i.am designed a symbol with a bear-like face called “BEAR WITNESS.” This symbol is also the focus of the BEAR WITNESS collection of limited-edition apparel and accessories available at the Mercedes-AMG Experience Center in Miami and online.

The elaborate conversion and construction of the extraordinary car is captured in the extensive six-episode documentary “DRIVE”.