PROJECT MONDO G

Designed exclusively for the Mercedes-Benz and Moncler collaboration, the artwork combines the signature features of the iconic G-Class off-roader with the style-defining Moncler puffer jacket: a spectacular contrast between the edgy design of the G-Class and the soft, flowing lines of the quilted textile. Unmistakably, both functional products have become sought-after lifestyle items over the past decades. A sculpture emerges from the fusion of opposites. PROJECT MONDO G invites you to experience the transformation of functionality into an art icon with impressive dimensions: 4.6 meters long, 2.8 meters high, 3.4 meters wide (with wheels) and 2.5 tons in weight. A closer look reveals other characteristic features that have a concrete relationship to the original products and additionally create exciting contrasts: The rough patina is a visible trace of use that relates to functionality and practicality. A visual counterpoint to the perfect, high-gloss and reflective surfaces that underline the luxurious claim. Another deliberately eye-catching element is the huge zipper of the PROJECT MONDO G. It is a visible reference to the versatility and variability of both products, vehicle and jacket.

Mercedes-Benz broke completely new ground with the G-Class in 1979. The G-model was designed on the one hand as an off-road vehicle with a leisure character and on the other hand for tough everyday use, for example in the industrial or municipal sector. Shortly after the market launch, a continuous development process began that continues to this day. This is the key to the continued success of G-Kasse.

ABOUT MONCLER
Moncler was founded in 1952 in Monestier-de-Clermont, Grenoble, France, and is now headquartered in Italy. Over the years, the brand has combined style with constant technological research, supported by experts in mountain activities. Moncler outerwear collections combine the extreme demands of nature with those of urban life. Moncler produces and distributes its clothing and accessories collections under the Moncler brand. Sales are made through the company’s own physical and digital stores as well as selected fashion specialty stores, department stores and Internet retailers.

MERCEDES-BENZ FASHION ENGAGEMENT
Since 1995, Mercedes-Benz has established itself as a major player in the global fashion industry. The luxury company has built authentic relationships in creative fields such as fashion, photography and art, and uses its initiatives to support emerging design talent, innovative collaborations, fashion week partnerships and live events.